Domain Names

Archive for August, 2010

The importance of Domain Names for your website is an all-to-often overlooked problem that quite often does not manifest itself until it is too late.

The golden rule is that ‘Your Domain Name should be your Website Name’.

Now you have your website designed and produced for your niche product it has suddenly dawned on you that you need to call it something and that it might be a good idea to call it something in line with what you are actually selling. It is only then that you discover that all the appropriate domain names to your product or service has / is already being using by your competitors and that you should have been looking at this before even sitting down to design your website – but all is not lost (Nil Desperandum)!

Naming a site after its domain name is important, for the simple reason that when people think of your website, they’ll think of it by name. If your domain name is also your website name, they’ll automatically know where to go. For example, when people think of engagement rings, they don’t have to wonder what URL (Uniform Resource Locator or Web Address) to type into their browser to get there. In this respect it makes sense if the name of the site is also the URL address such as “http://www.engagementrings.com”.

Imagine if your business (or website) is called “Engagement Rings”, but somebody else holds that domain name. Instead, you have some obscure domain name called for instance “premarriagerings.com”. What happens when your customers, recalling that “Engagement Rings ” has a product they want, type “http://www.engagementrings.com”? They’ll wind up at your competitor’s website – One lost sale for you – an absolute financial disaster.

You need to keep in mind that where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business because there are then fewer things for your prospective customers or visitors to remember.

What if you cannot get the domain name of your choice? It really depends on how determined you are to that particular domain name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy the domain name from the current owner, some of whom make a living from acquiring domain names for well known products.

This is a complex area to master and cannot be covered in one brief article. The above is but an introduction to this vital topic.

If you cannot wait for all the follow-up IM articles the complete report can be obtained from the resource link below.

Until next time, thanks for reading and good luck for the future; and remember there is always room for one more and that one is you!

Copyright © Mike Perry (Percoco H & S) – All Rights Reserved:

Domain names are currently based on the Latin alphabet. This is great for English speaking countries such as the United States, United Kingdom and Australia but what about countries that have their own characters.

It is estimated that more than half of the 1.6 billion Internet users online today use non-Latin characters in their language. These people will be able to register domain names in their local language very soon.

Will this just be another revenue raising exercise where companies have to register more domain names to protect their intellectual property?

Support languages

There is 17 languages to be introduced include Arabic, Hebrew, Japanese and Chinese plus more.

I think it’s going to be very confusing when advertising these international domain names. They will obviously be geographically targeted but also towards the locals only.

English people understanding the new domains

I’ve seen many different character sets when using keywords in cybercafes while traveling around. Sometimes you are only in a country for a few days before moving on. I just do not know how outsiders will be able to use these domains. Having an English domain name as well is just going to double up on everything.

English people have been very lucky on the Internet. Imagine if the Internet was all in Chinese? Everyone would have to learn Chinese otherwise they would not be able to do much on the Internet.

Conclusion

The technical work involved to accomplish this is a bit like introducing IPv6. These are both mighty tasks which I think need to be overcome to continue the growth of the Internet and open it up to more communities.

When you start your journey for internet success, then anything that comes in the way for your business is important. What is required is time and energy to solve every problem and determine the best possible solution. The first decision is to determine the domain name for your website. Choosing a domain name is quite important. The domain that looks difficult for people to spell and pronounce is not going to help your website in the long run.

The domain name should be of such type that on basis of domain identity people are able to remember what products and services are offered by you. The word that is used in the search engines to find a business is generally known by the term “keyword”. If your goal is to proceed ahead in the internet success then it is better to take the domain that matches with the keyword searched by the users.

Remember to use that type of name for domain for internet marketing that is neither too long nor difficult to spell. It should also be easy to spell otherwise it will result in failed attempts to look after your business. To select a right name for your internet marketing success, is to look in a dictionary write all the alternative words for the product and services that you will be selling and providing. You will be surprised to find some common words that you many not have thought about it.

Creating a domain name close to a well known brand may not be a good idea as this can result in trademark violations. This will cost you money and will defeat the entire purpose of the website to come on first place. In case of any doubt it is better to consult a legal or search service to make sure that the name that you are choosing does not matches with any other.

Thus there are certain recommendations for domain name selection. IF these are followed in the beginning to protect yourself then your business is soon on the road to internet success.

It can be difficult to find the perfect domain name for your website. Millions of domain names have been registered, and the well is starting to run dry, but that does not mean you cannot snatch a hypnotic domain name for yourself. There are still some good options for any niche you can think of, as long as you use some of that imagination of yours.

If you are in need of ideas to generate new domain names, here are some top Internet “Idea Hangouts” to get your brain juices flowing:

1) Magazines

Magazines are the masters in creating headlines which grab the attention of the prospect and reader. Can you grab some domain ideas from magazines in your niche? You bet you can? Just flip through a few magazines in a bookstore and you’ll be able to crank out a few cool names in just minutes. Take that list and choose the one that you think is the best and register it!

2) Encyclopedias

Visit online encyclopedias like Wikipedia to get some ideas. You can search for your niche topic or even sub-topics within the niche. Read the articles and see if any interesting phrases stand out that you can use. Sometimes you might forget about some buzzwords in your niche that might work well in a domain name.

3) Forums

Forums are where your target market hangs out. See which threads get the most responses. Is it because of a great thread title? If it is, consider generating some spin-off domain names of that title. It’s proven to convert, so you will have a URL that grabs attention instantly.

Anyone with home base internet marketing businesses can use expired domain names as a way to make some money as long as you find one with decent traffic. It doesn’t take long and you can get monthly income coming in right away.

How much does it cost

Buying expired domain names can vary in cost. Most of the time you can buy a good domain name for about $60-75. With that kind of low investment it is easy to make that a profit. You can of course find domains that will cost you more, but especially when you are starting out I don’t suggest it.

How can you make money

There are a couple ways that you can make money from buying expired domain names.

The first is to redirect that name to your existing website. This works great when you buy a domain name that is in your niche and if you have a website that you use for either list building or promoting products.

A second way to make money is to buy a domain name and then resell it. This usually means you are going to hold that name for awhile…and while you are holding it you are going to make money from the third method.

The third way to make money with expired domain names is to park them. In this case you don’t have to be in a particular niche, you just redirect the name to a parking company and you collect money from that company. The build a site and put some ads on it and whenever somebody clicks on one of the ads, you make some money.

How long does it take

Redirecting a domain name is really fast and easy to do. If you already have a website you probably know how to do this. If you have done any affiliate marketing where you buy a domain name then you have definitely already gone through the steps and you know how easy it is.

So whether you are redirecting to your own website or to a parking company it really takes about two clicks.

Let’s say the domain is registered with GoDaddy. Of course the process would be really similar with whatever registration company you are using. Within your account there is a place where you can change the Host Records or the DNS Records.

In the case of parking, you enter in the name server of the parking company you are using.

Bam! That’s it.

Now the very first time of course you will have to set up an account with a parking company but that doesn’t take long either…really a couple minutes to set up an account. You can do a Google search to find the companies. There are a ton of them out there. They are really competitive…which is a good thing for you because they are competing for your business.

Some of the sites are more user friendly than others…so look at them and see what looks good to you. Some will have higher or lower payouts. What I suggest is you start with one and get a baseline. Then you can always move your site to another parking company.

So it is really that quick. Once you have set up your account with the parking company you can have everything done in a matter of minutes. You register your domain for around $60-75. You redirect the name to the parking company. That’s how home based internet marketing businesses can easily and inexpensively profit from expired domain names.

Whether you own one, two or one hundred domain names, you need the ability to manage the domain names in your portfolio. Here is a list of skills you need, starting with the most basic and ending with the more advanced.

Evaluating good domains names. There is skill involved in selecting quality domain names. Knowing key characteristics can make a large difference in the way your domains can later be marketed and sold. Beginners looking to make money buying and selling domain names often make their biggest mistakes right here.
Finding good domain name registrars – This comes down to more than price. Reputation, service and ease of use all play a part.

Registering domain names – the simplest of all the skills, chances are you have accomplished this at least once already. The process of registering new domain names is the most common way to add domains to your portfolio.

Changing DNS Servers – whether you want to park your domain name or develop a website, you will have to learn how to change the DNS settings of the domain. If you can copy and paste, than this is a no-brainer.

Locking/Unlocking – domain names can be stolen. Learning how to lock a domain name through your domain name registrar is important. Unlocking is just as important when it comes time to transfer that domain.
Private registration – learning how private registration can protect you is essential. We live in an age of spam and identity theft. Seriously consider this option.

Transferring domain names – domain name registrars are like any other business, if they fail to serve you well it is time to transfer your domains to another registrar. Depending on the registrar this can get a little tricky.

Domain Parking – setting up a domain to display a standard web page without having to purchase web hosting is essential. This can be taken to the next level as well: monetization.
Buying and selling domains – probably the most advanced domain name skill. This can be tricky and comes only with time and experience.
Learning all these skill will make you master of you domain. Literally.

It is said that the land rush today is a virtual one, taking place online through the purchase of domain names. There are certainly fortunes to be made in domain names, as previous sales of single names have commanded six and seven figure price tags while whole portfolios have sold for tens of millions of dollars. But that is the exception to the rule, and most portfolios are valued at much, much less. Some portfolios, or single domains won’t sell at all, so where is the value in that? In this article, we will look at some of the different methods professional domainers use to build a quality portfolio of valuable domain names and how they make a profit.

The first thing to consider is why you want to make money with domain names and what you hope to obtain from them. Are you hoping to purchase low and resell the domains for a profit? Or is it an investment with a long term strategy of website development and growth? There are many different paths to take when participating in the domain after market, and understanding where you want to go is the first step towards getting there. Some paths are riskier than others, so evaluating your options ahead of time will help you become better prepared for the challenges to come. Not everyone can make money with domain names, but the persistent and motivated often do. Once you have a clear vision of what you want, it becomes much easier to make choices that will move you in that direction.

The most obvious way to make money with domain names is to buy low and sell high. This is one of the most common methods used on the stock market and can be very profitable in many domain situations as well. All domain names start out at the registration fee, which can be as low as six or seven dollars per year for .com, .net, and .org domains. If you happen to register a domain that others perceive has value, the difference in the registration fee and this perceived (and/or actual) value can be a nice profit for the domain owner. Domainers who make money using this method often follow trends in the domain marketplace, registering keywords of new Top Level Domains (TLDs), registering and reselling desirable domain patterns (three letter domains, three character domains, etc), or just following what’s hot or picking up established domains as they expire (which is a method in and of itself). The general idea here remains to buy a domain at a bargain and find a buyer who also sees value in the domain and is willing to pay a premium for it.

The upside to reselling domain names is that you can generate a decent amount of profits in a relatively short amount of time. The downside is that it may not always go as planned, and you will not always find a buyer for your domains right away. It can be tough to find buyers for specific names and if domains aren’t reasonable priced, a buyer may never appear. Another downside is that you only make money off your own physical effort. You have to take the time to find domains to purchase, follow through with the purchase, and then find a buyer and complete the sale. This process can take quite a bit of time and involves a degree of risk. You may also find yourself holding onto domain names a lot longer than initially thought and end up playing the waiting game. With most domains, there are much better ways to produce profits, but don’t discount this method for its potential ability to generate income in a short amount of time with the right domains.

Paid parking is another method for making a profit on domain names. This works for some names, mostly generic domains, typos, or names that receive steady traffic. There are many different parking programs available, but the basic idea is to sign up with a paid parking service and then send your domain traffic to their servers. Their servers will then display ads and search boxes on template generated websites, and you earn a portion of the revenue if anyone clicks on a link or purchases an advertiser’s product. This system works when the domain earns more revenue per year than the cost of the yearly renewal fees. For instance, if you pay $12 per year for registration fees, the domain would need to earn slightly more than $1 per month to be a worthwhile option. Any less and it costs more to maintain the domain than the amount of money the domain produces. The plus side to this method is that once the domain parking is setup, you don’t have to do anything to earn income as long as your domain receives traffic.

Many domainers will park new domains they purchase in order to gauge traffic and see if the domains will be profitable on a paid parking service. If a domain shows the potential to make revenue, they will most likely keep it for the passive income. Otherwise, they will look at other options for making a profit on the domain.

You may also consider developing a website around a domain name. The site could sell products, subscriptions, offer content and display advertisements, or offer varying combinations of techniques to generate revenue. The idea is to build up a profitable website and in essence, create a resellable asset that produces income. Having an established website (profitable or not) can greatly increase the value of a domain as well as make it appeal to more buyers. With this method, you can build up websites specifically to resell, or hold onto them for a continual income stream.

As competition in the domain marketplace becomes increasingly fierce, more domainers are becoming webmasters in an effort to maximize their profits and revenue while dramatically increasing the value of their portfolios.

Hopefully by now you have an idea of some of the main methods used to make money with domains. There are countless other methods for turning a profit, and numerous variations of the methods described in this article, but having a base of knowledge provides an excellent starting point. The key is to know what you want beforehand, learn as much as you can about specific methods that will help get you where you want to go, and then keep at it until you succeed. Many people fail because they give up, or don’t do the research beforehand and end up losing money in bad deals. Making money with domain names isn’t a get rich quick scheme, but with enough effort, motivation, and patience, anyone can succeed.

A domain name is a distinct group of characters or numbers that is assigned to an Internet website. If people are interested in expanding their business on the web, all they have to do is buy a suitable domain name. This will enable them to develop a worldwide clientele and potential customers will also be able to access these websites effortlessly. Web visitors are considered to be the lifelines of online businesses.

New domain-name registrations are considered to have reached their highest quarterly level. Approximately a total of 4.7 million new domain names were registered in the first part of this year. This brought up the total to a record of 63 million. As research indicated this marked a 21 percent increase in registered domain names.

Whether people own an online shopping mart, mortgage lending service, or insurance service, the domain registration companies offer appropriate names. People who are involved in selling software, or vacation packages can earn large coverage by opting for suitable domain names. Individuals can also search the Internet extensively to find some domain names, which are for sale and are listed on major search engines. These sites catch the attention of a large number of people on a regular basis.

The first step to get a domain name is to find a unique domain name at affordable prices on the web. This is done in order to make people aware of online existence. In this present era of cutthroat competition, people need to have an appropriate and effective domain name as back up. A powerful and effective domain name is necessary, for people to be able to achieve their goals.

Online sites give information with regard to domain names for sale and also segregate them according to business domain names for sale, cheap domain names for sale, and top-level domain names for sale. Domain names for sale are also associated with free domain name searches.

We all want Google love. That’s the love you get when Google sends all of that free traffic to you from their search engine. A huge key in getting instant traffic for your website is to have the keywords in the domain name. Let’s go over a few examples of keywords in the domain names, and then explain how it will help you to boost your traffic almost instantly.

Let’s say that you have done research into a small niche and have found out that the phrase “blue umbrellas online” gets more than 5,000 unique visitors every day. You have also noticed that doing an exact phrase search on Google shows only 200 competing pages. Best yet, you look on the first page and see that the page rank of the top three slots is zero. Now you have found a profitable niche to work with!

So you head over to register a domain (I use Go Daddy because I like them), but what should the name of your domain be? If you want instant Google love, lots of free traffic coming your way almost immediately), I highly recommend that you register “blueumbrellasonline” as either a dot com, net, or org. I wouldn’t choose a dot net just because they are harder to get ranked due to so many spammers abusing them.

The reason we chose the exact search phrase, in order, as the domain name is because Google will automatically think that our new site is the most relevant site out there for people that are searching for blue umbrellas online. Just make sure that you register it in the exact order, otherwise the Google love won’t be as strong.

If you follow this correctly, you will notice that your site will rank in the first page almost immediately for that keyword phrase, even without any backlinks. If you create a few anchored text links in writing submitted to online article directories, you should have no trouble in reaching the number one spot in Google within days. Now that’s what I call instant Google love, all from including the keywords in domain name. You have discovered the easy way to make money online, so get out there and register something!

Whether you are into a big or small business enterprise, it does not matter when it comes to availing a domain name for your business’ web site. To register a domain name is one of the major steps in building a web site. This name is actually your main identification online. Once internet users see you web site address with your company name on it, then you must have grabbed yourself a good internet address. Most web site owners these days are particular with having their company’s name, niche or important keywords in their web site address. Yes, it is now possible to get cheap domain names since there are individuals or companies on the internet that sell these online addresses.

Do not fret because even if some names are cheap, they can still be professional and sophisticated. The tag price is not really a basis on how a domain name will fare online. Getting cheap but really good internet address is like hitting a jackpot as well. So, you may conclude that the best domain names are not exactly those that are highly-priced. However, you have to be careful when you search for cheap domain names for there could be people or companies that will mislead you. After web site owners get cheap domain names for their web pages, they can now focus on designing and developing their pages.

The designs should basically be based on the niche that you are into. Your web pages must be congruent to the products or services that you are promoting. Further, you also must keep in mind the preferences of your target customers and site visitors. For profitable domain names, you have to ensure that the name that you will register is easy to remember for internet users. It is important that people will get to remember your web site address better. So, go for easy to remember names. This will make it convenient for internet users and at the same time, you can also get more traffic when more people get to visit your page.

Another technique there is to have keyword-enriched but cheap domain names. Many online marketers believe that it is quite an advantage if you have your keywords included in your internet address. They think that having these keywords on your address can make search engines detect your web site quickly. However, this is a wrong theory. There is no guarantee that you will get better search engine rankings even if you stuff your address with keywords. There is even no assurance that people will flock your site. Thus, don’t easily believe what you read on the net or what you are told so especially when it is not really backed-up with a research or a study.

If you think you are not ready to choose your address online then you can get yourself a guide to choosing domain names. These kinds of resources will surely give you insights in choosing the best online address for your business. At the same time, you may also learn the other benefits like making money out of your address on the net. There are certain ways you can earn from these names actually but that’s a different issue. What’s more important now is that you learn how to get cheap domain names that will perfectly represent you and your business in cyberspace.